Marketing to the ‘Buying Power’ Woman

I think Sara Anderson from Clickbooth hit the nail on the head with her recent post about marketing to women in the 35 -55 age group. She discusses the demographics of this largest group of online buyers, categorizing them as: Single Mothers, Stay at Home Mothers, Working Mothers, Married Women without Children and Single Women, not Married, without Children.

Sara shows a great example of the correct way to market to women. You must speak their language if you intend to create a successful marketing campaign. Sara used this example to highlight the ‘correct’ way to engage a woman:

“The 6 step business program empowered Renee to take control of her financial future, and thus the needs of her family.” Feminine – relates to target market. Good.

“The 6 step business program gave her the power to take control of her financial future, and thus the needs of her family.” Masculine – relates to men. Bad.

You’ll see in my title I used the word “Power”. I intentionally used that rather than the word “Empower” because it’s a masculine word and I wish to see if it attracts more male than female viewers to read this post. I also hope you will ALL take the quick IQ test above to see how smart you are – and be sure to leave your score in a comment

I’m really looking forward to Sara’s post next week titled, “How do I increase conversions?” I think there are many women in the 35 – 55 age bracket that want to know exactly how to become successful affiliate marketers, and they have the connections, support and authenticity to market to their peers.